In the heart of Philadelphia, the duo known as 4VR is rewriting the music rules. From a chance meeting at the University of the Arts to sharing stages with their idols, the members of 4VR have been on a relentless journey of self-discovery, creativity, and sonic evolution. They are more than just a musical act—they’re a living testament to the power of collaboration and adaptability.
4VR’s story began when two students with vastly different musical upbringings crossed paths in Philadelphia. One was a guitarist and producer, while the other grew up in choir groups and found a love for hip-hop. Their creative worlds collided in ways they never expected, and what started as a college connection quickly became a partnership of passion and purpose. Their shared love of genre-bending music and the art of storytelling led them to create a fresh, raw sound that was undeniably their own.
The duo’s collaboration took on new dimensions when they began working with Zenn
from 7 Minutes 2 LA, a collaboration that brought out even more creativity and innovation in their music. The creative process was a journey in itself: both members, self-professed Libras, found a harmonious balance between their personalities and ideas. They experimented with methods, shifting from pre-written lyrics to freestyle moments, allowing the beat to set the tone and guide the lyrics. This method allowed their songs to grow with their mood and mindset, turning each track into a true reflection of the moment.
4VR’s sound is a product of and a reaction to the changing musical landscape. Embracing the unpredictable, they jumped into dance music with singles like “Enough” and “Cherry,” capturing the beat-driven energy they’d always admired. But staying true to themselves wasn’t always easy. They found themselves in the complex world of social media, algorithms, and viral moments—striving to remain genuine in a world that constantly pushes for the next trend. Navigating the ever-changing digital landscape became a learning curve for 4VR as they devised ways to connect with listeners while holding on to their authenticity.
For 4VR, the journey hasn’t just been about creating music, connecting deeply with fans, discovering new stages, and imagining themselves in iconic venues like the Sydney Opera House. Touring has become part of their dreamscape, and bringing their music to life onstage fuels their ambition. They’ve drawn inspiration from the legends they admire, from Paramore to No Doubt, infusing their sound with a bit of rock rebellion and even humor, affectionately coining their niche genre, “divorce dad rock.”
But even with their success and rising fanbase, the duo isn’t afraid to show vulnerability. The music world can be harsh, and they’ve faced burnout, industry pressures, and the temptation to imitate others. They’ve learned that longevity comes from sticking to their voice—a voice that has evolved but remains authentic. They’re carving out a legacy built on resilience and originality, crafting a career path on their terms.
As they continue exploring new genres, from shoegaze to drill, 4VR remains dedicated to making resonant music. Their story reminds us that the journey to finding your voice—whether in music or life—is rarely straightforward, but with authenticity, passion, and a willingness to adapt, the rewards are infinite. 4VR’s life in music is only beginning, and its journey will inspire artists and listeners for years.
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